Advertising in the New Era

Have you felt lately that you've been taking part in tremendous changes? Have you read a lot about new methods of creating image and sound, about how much economy had developed and advertising had grown? Did you, at least once, have the feeling you couldn't cope with so much novelty and changes? Well, take a piece of this: a new change is about to happen! And only this, is the latest BIG CHANGE!
In an article about the marketing budgets Paul Dunay explains how much the budget of different companies is similar for the same purposes, and how difficult is for a small company to keep with the expenditures.

Now, what happens with these budgets in the context of the economical breakdown? Ana-Maria Tomescu from IQADS says in her cum resimte industria de publicitate criza economica din sua article that in many advertising campaigns of banks of USA and Western Europe had to stop both because of the costs involved and because of the lack of trust that has suddenly emerged in the customer's oppinion.
Looking ahead, the analysts predict the switch from TV advertising to OOH and on-line advertising.

Related readings:
Advertising budgets hit by credit crisis
U.S. Financial Crisis Impacts Search Marketing And Online Advertising Trends
How Will Financial Crisis Impact Online Advertising?
How the economic crisis will accelerate the death of newspapers

Bringhing two social mediums toghether with an advertisement

I found this video when I was digging the net for things to enlighten me about this LHC thing. And, as everything was so serious around the subject, I considered the film a mocking illustration of the event. It was only the accuracy of the lyrics that made me aware of this film as a pure marketing tool.
The idea of the clip itself is brilliant, though I couldn't help but notice how much advertising has been done over the whole LHC project launch. And the more ironical I find it as the LHC together with the experiment have been temporarily stopped. So much fuss about... nothing?!
I still wonder if the advertising was aimed to gather the people's appreciation in order to make use of it in the conflict with the opposite scientific groups or it bore the pure purpose of educating the poor minds.

...Useful reading...