Bringhing two social mediums toghether with an advertisement

I found this video when I was digging the net for things to enlighten me about this LHC thing. And, as everything was so serious around the subject, I considered the film a mocking illustration of the event. It was only the accuracy of the lyrics that made me aware of this film as a pure marketing tool.
The idea of the clip itself is brilliant, though I couldn't help but notice how much advertising has been done over the whole LHC project launch. And the more ironical I find it as the LHC together with the experiment have been temporarily stopped. So much fuss about... nothing?!
I still wonder if the advertising was aimed to gather the people's appreciation in order to make use of it in the conflict with the opposite scientific groups or it bore the pure purpose of educating the poor minds.

...Useful reading...