Advertising in the New Era

Have you felt lately that you've been taking part in tremendous changes? Have you read a lot about new methods of creating image and sound, about how much economy had developed and advertising had grown? Did you, at least once, have the feeling you couldn't cope with so much novelty and changes? Well, take a piece of this: a new change is about to happen! And only this, is the latest BIG CHANGE!
In an article about the marketing budgets Paul Dunay explains how much the budget of different companies is similar for the same purposes, and how difficult is for a small company to keep with the expenditures.

Now, what happens with these budgets in the context of the economical breakdown? Ana-Maria Tomescu from IQADS says in her cum resimte industria de publicitate criza economica din sua article that in many advertising campaigns of banks of USA and Western Europe had to stop both because of the costs involved and because of the lack of trust that has suddenly emerged in the customer's oppinion.
Looking ahead, the analysts predict the switch from TV advertising to OOH and on-line advertising.

Related readings:
Advertising budgets hit by credit crisis
U.S. Financial Crisis Impacts Search Marketing And Online Advertising Trends
How Will Financial Crisis Impact Online Advertising?
How the economic crisis will accelerate the death of newspapers

Bringhing two social mediums toghether with an advertisement

I found this video when I was digging the net for things to enlighten me about this LHC thing. And, as everything was so serious around the subject, I considered the film a mocking illustration of the event. It was only the accuracy of the lyrics that made me aware of this film as a pure marketing tool.
The idea of the clip itself is brilliant, though I couldn't help but notice how much advertising has been done over the whole LHC project launch. And the more ironical I find it as the LHC together with the experiment have been temporarily stopped. So much fuss about... nothing?!
I still wonder if the advertising was aimed to gather the people's appreciation in order to make use of it in the conflict with the opposite scientific groups or it bore the pure purpose of educating the poor minds.

...Useful reading...

Simply communication or pure literature?!?!

"What about the role of communication today?

Today that is incredibly important – if you can’t communicate properly then game over – and it happens faster than ever before – if you can’t sum it up in 20 seconds then you may not get your point across – you don’t always have the luxury in this media environment of being able to explain yourself in a long winded debate – that’s a real issue for politicians these days!"

Buzz Marketing for Technology

This is a fragment of Tony Blair former Prime Minister of Great Brittan’s Q&A session at the World Business Forum. The interview caught my attention mainly by the short and direct answers of the former Prime Minister, while I've long time been used to reading long satiated magazine interviews. Indeed the KEEP IT SHORT AND SIMPLE slogan for today's communication is already a tradition. But taking this saying out of the room of long-followed-habits from my mind and putting it in the new-ideas-taster room recalled me an interesting presentation that I bumped over, several days ago. It was about MiniSagas. MiniSagas appear to be short narrative composition built with the same purpose like the Haiku: that of being straight and simple in your statements. The minisagas are 50 words epic compositions and the challenge in writing them is to give them flavor by using your own style (not like the Haiku which has it's own rule for style). And all this creation must keep the composition within the settled limits.

The invention of such a writing style makes me figure that literature is once again adapting to the time and to the environment. Whether this will develop in a true literary style or not, I still find the MiniSagas practical exercises for one's individual communication skills.

!! I advise everyone, including the teachers in schools and the trainers to use this exercise in their learning activities.

The MiniSagas presentation is available here.

Microsoft Research New England Symposium

Now, this is a piece of stuff about how internet influences social behavior, especially at teenagers, and how the programmers can adapt to that behavior. Unfortunately I cannot make a copy of the videos, therefore you will only be able to watch them as long as Microsoft will allow us to. I shall only note down some of the idea that have been discussed in the conference.

research.microsoft.com/CONFERENCES

A nice piece of food for thought, though.

www.zephoria.org

Social media

"If the blogosphere were a country, it would be the sixth biggest in the world, just smaller than Brazil."
http://blog.futurelab.net/2008/09/social_media_is_now_mainstream.html

Social media. Social media is a great channel for information and a good advertising medium. But I stick to the idea that internet advertising only (blogging included)
will NOT raise sales. They can only create perception over products. But the customer's decision depends still on the marketing strategy.

Handlebars - manifest... or teen revolt?

... or a new way of saying what's been said before.

I listened. It snatched me. I understood. But what?

Il auzi. Auzi ceea ce nu spui, nu stii ca exista sau ca se poate, dar iti place cum suna, si pe masura ce iti place ti-l asimilezi. Te atasezi de idee, te confunzi cu ideea, esti liber, esti gata sa-ti iei zborul. Si stii ca e o limita, si stii ca nu trebuie sa o depasesti, si stii ca nu e bine si cantecul e racnet, dar te incrunti si mergi inainte. Suna bine.

Dar ce este?

1. lupta cu sine pana cel liber din tine moare?

sau

2. oricine ai fi, pe ce drum ai lua-o, esti liber si oricum te-ai manifesta ajungi tot acolo?

sau poate

3. ???? un manifest impotriva CORPORATE only? = vesnicul etern manifest impotriva puterii, care lasa victime printre cei liberi si mici?!?!?!

I feel the song means more than this. I feel it is not just a rewriting of what we already knew. The synonym of the song is ABUSE. Yes, we are free, yes, we feel it and yes, we abuse of it. We use our freedom more and more without limit till we get to the same ending: holocaust. Obviously this is art and the ending is hyperbolic, but the message remains a manifest to what's real. We live in the 21st century, a century of ultradevelopment, of highly capable people, of men-and-machine-perfect-fusion. And it's so natural to make use of this.

PS: I (beyond the message of the song) have a strong dissatisfaction with the clip. The clip makes a clear difference between two persons, where one is the victim, while the actual lyrics of the song do not! And I find that a rather ABUSIVE use of image aimed to deliver a high impact message.

There can be other ways...

Lyrics to Handlebars :
I can ride my bike with no handlebars
No handlebars
No handlebars

I can ride my bike with no handlebars
No handlebars
No handlebars

Look at me, look at me
hands in the air like it's good to be
ALIVE
and I'm a famous rapper
even when the paths're all crookedy
I can show you how to do-si-do
I can show you how to scratch a record
I can take apart the remote control
And I can almost put it back together
I can tie a knot in a cherry stem
I can tell you about Leif Ericson
I know all the words to "De Colores"
And "I'm Proud to be an American"
Me and my friend saw a platypus
Me and my friend made a comic book
And guess how long it took
I can do anything that I want cuz, look:

I can keep rhythm with no metronome
No metronome
No metronome

I can see your face on the telephone
On the telephone
On the telephone

Look at me
Look at me
Just called to say that it's good to be
ALIVE
In such a small world
All curled up with a book to read
I can make money open up a thrift store
I can make a living off a magazine
I can design an engine sixty four
Miles to a gallon of gasoline
I can make new antibiotics
I can make computers survive aquatic conditions
I know how to run a business
And I can make you wanna buy a product
Movers shakers and producers
Me and my friends understand the future
I see the strings that control the systems
I can do anything with no assistance
I can lead a nation with a microphone
With a microphone
With a microphone
I can split the atoms of a molecule
Of a molecule
Of a molecule

Look at me
Look at me
Driving and I won't stop
And it feels so good to be
Alive and on top
My reach is global
My tower secure
My cause is noble
My power is pure
I can hand out a million vaccinations
Or let'em all die in exasperation
Have'em all healed of their lacerations
Have'em all killed by assassination
I can make anybody go to prison
Just because I don't like'em and
I can do anything with no permission
I have it all under my command
I can guide a missile by satellite
By satellite
By satellite
and I can hit a target through a telescope
Through a telescope
Through a telescope
and I can end the planet in a holocaust
In a holocaust
In a holocaust
In a holocaust
In a holocaust
In a holocaust

I can ride my bike with no handlebars
No handle bars
No handlebars

I can ride my bike with no handlebars
No handlebars
No handlebars
[ Handlebars Lyrics on http://www.lyricsmania.com/ ]

oldin'.home.net

When my computer is taking enormous time to load, i see the library starting to fall over me. The library... is just one way of saying. Actually all the invoices show up in my mailing box, the subsidies requests alert me to have expired, the fridge weeps from an empty stomach feeling and I ... what do I do then ... I start hearing the voices in my head sing: where is my mind...




Then the library..... Oh, yes, the library... my biggest regret. I have quit and forgotten my library as the dolls of my youth and now it is sitting hung up in corners, filling all the empty spaces and ready to chase me away from the house.

Maybe I shall offer it the long chased pleasure once, the pleasure of the chaser to the chased, and go away. But we shall cry then, both of us. And who's got to win from this????

My computer is still loading. It is having me look at a memory of an year full of wishes and promises that's smiling at me from a desktop photo.

... maybe I am ....