Advertising in the New Era

Have you felt lately that you've been taking part in tremendous changes? Have you read a lot about new methods of creating image and sound, about how much economy had developed and advertising had grown? Did you, at least once, have the feeling you couldn't cope with so much novelty and changes? Well, take a piece of this: a new change is about to happen! And only this, is the latest BIG CHANGE!
In an article about the marketing budgets Paul Dunay explains how much the budget of different companies is similar for the same purposes, and how difficult is for a small company to keep with the expenditures.

Now, what happens with these budgets in the context of the economical breakdown? Ana-Maria Tomescu from IQADS says in her cum resimte industria de publicitate criza economica din sua article that in many advertising campaigns of banks of USA and Western Europe had to stop both because of the costs involved and because of the lack of trust that has suddenly emerged in the customer's oppinion.
Looking ahead, the analysts predict the switch from TV advertising to OOH and on-line advertising.

Related readings:
Advertising budgets hit by credit crisis
U.S. Financial Crisis Impacts Search Marketing And Online Advertising Trends
How Will Financial Crisis Impact Online Advertising?
How the economic crisis will accelerate the death of newspapers